2018 was a significant year for Dior's lipstick offerings. The brand, renowned for its luxurious textures and sophisticated shades, released a plethora of new products and variations on existing favorites, solidifying its position as a leader in the high-end cosmetics market. This article delves into the Dior lipstick landscape of 2018, exploring the most popular shades, the innovative formulas introduced, and the lasting impact these releases had on beauty trends.
The Dior Addict Stellar Shine: A Celebration of Shine
One of the most memorable launches of 2018 was the Dior Addict Stellar Shine lipstick. This collection emphasized a high-shine, comfortable finish, a stark contrast to the then-prevalent matte lip trend. The Stellar Shine lipsticks offered a unique, glossy sheen that captured light beautifully, creating a plumping effect on the lips. The formula itself was incredibly hydrating and lightweight, making it a perfect choice for everyday wear. The shade range was extensive, encompassing both classic nudes and bolder, more vibrant colors. Popular shades from this collection included:
* Dior Addict Stellar Shine 575 Rosewood: A universally flattering rosy nude that complemented a wide range of skin tones. Its subtle shimmer added a touch of elegance without being overwhelming.
* Dior Addict Stellar Shine 640 Holo Pink: A playful, youthful shade with a noticeable holographic shimmer. This shade was particularly popular amongst younger consumers, reflecting the growing trend towards expressive makeup looks.
* Dior Addict Stellar Shine 857 Diorific: A deep, rich berry shade that added a touch of drama and sophistication. This color was a perfect choice for evening events or special occasions.
The success of the Stellar Shine collection highlighted a shift in consumer preferences. While matte lipsticks remained popular, there was a clear desire for comfortable, hydrating formulas that provided a luxurious shine. Dior expertly tapped into this demand, offering a high-quality product that catered to a wide range of tastes. The marketing campaign for the Stellar Shine range also played a significant role in its success, showcasing the lipsticks' luminous finish and emphasizing their comfortable wear.
The Dior Rouge Dior: Redefining Classic Elegance
The Dior Rouge Dior line, a cornerstone of the brand's lipstick offerings, also saw significant updates in 2018. While not entirely new formulations, the brand focused on expanding the existing shade range and refining the existing formulas to enhance their performance. This collection emphasized rich pigmentation and a long-lasting, comfortable wear. Key features of the Dior Rouge Dior line included:
* Intense Pigmentation: The lipsticks delivered bold, vibrant color in a single swipe, eliminating the need for multiple applications.
* Comfortable Wear: The formula was designed to be moisturizing and long-lasting, preventing dryness and cracking.
* Sophisticated Shades: The color range encompassed a wide spectrum of classic and contemporary shades, catering to diverse preferences.
Popular shades from the Dior Rouge Dior line in 2018 included:
* Dior Rouge Dior 999 Matte: A timeless classic, the 999 Matte remained a perennial favorite. This iconic red lipstick epitomized Dior's elegance and sophistication.
* Dior Rouge Dior 720 Iconic: A sophisticated nude shade that offered a natural yet polished look. Its versatility made it a perfect choice for both everyday and special occasions.
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